In today’s world of twitting, blogging and posting updates on various social networks, many probably believe that time of postcards, promotional letters and discount coupons is over. Well, not really. Regardless of the fact that everything is computerized, direct mail services still have higher response rate when compared to e-mail, radio and TV. According to a recent survey, majority of participants said they prefer mailing services when it comes to receiving information about services and products. They also said that even though today’s world functions thanks to computers, they still do not trust e-mail marketing and prefer to open their mail on a daily basis. Professional marketers know this and direct mail is still their No.1 marketing tool. Here are reasons why.

Hit Your Target – If you want to execute a successful marketing campaign, go with mailing services because this is the only medium with which you’ll be able to reach every customer of your targeted audience. After all, not everyone has a computer or internet access, nor everyone listens to radio and watches TV at the same time. But everyone receives mail every single day. Thus, hit your target.

Flexibility – Direct mail gives you the flexibility to reach the specific group of customers only unlike any other marketing medium. For example, if your product or promotional package is design for customers who fall under specific age bracket, then you can mail your flyers and/or brochures to those customers only. Mailing lists, which local post office can supply you with are 100% accurate, which is not the case with e-mails.

Avoid Competition – Looking for a marketing tool that will help you send a message to your current and potential customers without having to spend top dollar? Direct mail marketing is your best option. There isn’t as much competition on mailbox as there is on the radio, TV and online. How many ads do you hear when listening to the radio on your way to work? How many commercials you see on TV when watching favorite TV show or important sports event? Now compare that to the number of promotional flyers you receive in your mailbox daily. Turn to mailing services  and avoid competition.

Stay In The Spotlight Longer – Being noticed is a key to success. Therefore, stay in the spotlight longer and increase your revenue numbers. TV commercials come and go, emails get marked as spam and eventually deleted from email box, but with direct mail you will surely have longer shelf life. If interested, your customers will keep your brochure (most likely hang it on the refrigerator or keep in their planner) and refer to it anytime they need your contact info, hours of operations, etc.

In a time where everyone owns a computer e-mail has become a necessity and a vital part of communication system between people, organizations and government institutions. With this said, it seems that classic mail services are being slowly pushed off the edge of existence. Even though e-mail is faster and cheaper, many communication experts still believe that mailing services will remain to function as the backbone of e-mailing for many years to come. In fact, there are several reasons why in some cases it is more effective to use direct mail services over e-mail.

The speed and ease at which e-mails are being sent to a large number of people can be instantly overlooked if we consider the growing number of spam mail sent worldwide. For many, aside from mail received from relatives or bank and credit card reports, everything else is considered unworthy of opening it and pure junk. On the contrary, mail services offer a good mailing environment because although direct mail is seen as junk, e-mail spam is considered much worse. Moreover with direct mail services there is greater possibility for you to open the letter and see what it is all about. This is not the case with e-mail since the subject title is all we need to see to determine whether the e-mail is important or not.

Typical mailing services allow the content of the letter to be larger than the one of e-mails. This way sender has more freedom and space to try to get the wanted attention of the receiver. On the other hand, e-mails being part of the Internet world, need to be plain, brief and with little details in order to catch the eye of the targeted audience. Another reason to choose classic mailing is the fact that direct mail services has more reliable sources for mailing lists. In addition, direct mailing lists are backed up by real addresses and names of people, where on the Internet, e-mails can be easily customized with different names, in which case they loose credibility.

However the use of Internet and Information technologies these days has led e-mail way ahead of regular mail services. At some point it wast most certainly expected that e-mail will replace classic mailing. However, incorrect use of e-mail made people realize the real benefits of physical sending and receiving documents. So in conclusion, mail is still the favorite way of communication when it comes to important mail.